2012 Volkswagen Jetta- Suit And Tie

DSCI0158There’s a stage in all of our lives when society expects us to disappoint Peter Pan and grow up.  A time to do away with the baggy pants, blue hair and the McJob, and replace them with a grey iron-pressed suit and a career.  Losing that uniqueness  can be a painful transition that tears away at one’s very soul, but there’s no choice when it’s a matter of survival.  Otherwise. Mom and Dad aren’t bringing out the welcome mat anytime soon.  It’s a predicament that Volkswagen has recently faced with its Jetta.  Since 1980, the small sedan has always gone to the beat of a different drummer.  It’s been continuously marketed as a premium compact sedan and proudly geared toward niche consumers who are into indie rock and give normalcy a shrug of the shoulder.  With quirky features coupled with a higher price than the competition, the Jetta has always possessed an eccentric character .  Although the Jetta, and VW in general, has gained a small cult following for its “sticking it to the man” attitude, the more serious and conventional Toyota Corolla outsold the Jetta by three and half times in 2008.  Being peculiar and wacky can be fun, but it doesn’t pay the bills.  And Volkswagen, like any other company, is out to make money.  So what’s the manufacturer to do?

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