2012 Nissan Maxima- Maximum Confusion

DSCI0053Parents have a habit of saying that their kids grow up way too fast.  That it’s only a matter of a short time before the little ones blossom from infancy to downright looming over their folks in size and strength.  Not to quote a famous lion, but it’s all part of the circle of life.  And it’s a harsh reality that the Nissan Maxima must face. Originally introduced in 1981, the Maxima has historically been the grand daddy of the Nissan family- being the largest, most well-appointed, and priciest of all the sedans  from the manufacturer.  But times have changed, and the Maxima is now eclipsed by its own children.

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2013 Infiniti G37- Leading The Way To Infiniti And Beyond

DSCI1272Charles Dicken’s “Tale of Two Cities” depicts life in London and Paris during the years leading up to the French Revolution.  Despite the two city’s obvious cultural and social differences,  both had unflattering parallels and similarities during the time period.  It could be likened to the clashes and battles between Lexus and Infiniti.  Although rivals, both have taken similar paths through history that resulted in completely different outcomes for both.  The two brands are divisions of large Japanese parent companies (Toyota and Nissan respectively) and were introduced to the market the same year, in 1990, Both debuted showcasing large, rear-wheel drive sedans to compete head-to-head with the German luxury brand names.  In the years following, compact front-wheel drive spinoffs were added to the lineups, the Camry derived ES250 for Lexus and the Nissan Sunny based G20, to appeal to younger professionals.  Whereas Lexus found success in the 1990’s with most of its models, Infiniti struggled and soon faced extinction.  As a last-ditched effort, Infiniti promised to keep its sights on BMW and released the G35 in 2003- forever changing the brand’s character and propelling it on a different course than archrival Lexus.

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2013 Cadillac ATS- The General Takes On The World

DSCI1229Cadillac’s history is a checkerboard of triumphs, innovative achievements, downfalls, and the occasional identity  crisis.  One of the oldest automakers in the world, founded in 1902, Cadillac embodies American prosperity and has been interwoven in our culture and music; from Bruce Springsteen’s “Pink Cadillac” to  “Cadillac Pimpin'” by Young Bloodz.  The brand has been a trailblazer over the years, introducing the electric starter in 1912, memory seats in the 50’s, and automatic climate control during the Kennedy era.  Probably the most well-known Cadillac feature were the outlandish tailfins that defined post-war America.  But Cadillac lost its way during the second half of the century and in its lowest times was shamelessly selling rebadged Chevy Cavaliers and Opel Omegas, as well as catering to buyers who were in their twilight years with front-wheel drive floaty behemoths.  Meanwhile, pesky competitors from Germany and Japan were eating Cadillac’s lunch.  Something had to change otherwise the brand faced impending doom.

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