2019 Hyundai Sonata- The Pendulum Swings

There’s an old adage that “you can’t please everyone.” Hyundai knows that all-too-well when it comes to its long-running family sedan; the Sonata. Picture it…….the United States….2010. Hyundai debuts its radical fifth generation Sonata to much fanfare. For the first time ever, there were waitlists for……a….Hyundai sedan. Annual sales nearly doubled by the time I tested that Sonata in 2013 and the car became a true force to be reckoned with. But alas, all was not well in the kingdom and back in Hyundai’s home market, the new look was too showy for Korea’s conservative tastes. To win those buyers back, Hyundai went a conservative route with the all-new sixth generation in 2015. The tactic worked, initially. But like the little Dutch boy plugging the hole in the dike with his finger to save Haarlem, another leak sprung and demand in America dropped to pre-2010 levels. Desperate to find middle ground, Hyundai did a major refresh in 2018 to liven up the Sonata’s personality in an effort to make everyone happy. But can they, and did they, succeed?

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