2013 Cadillac ATS- The General Takes On The World

DSCI1229Cadillac’s history is a checkerboard of triumphs, innovative achievements, downfalls, and the occasional identity  crisis.  One of the oldest automakers in the world, founded in 1902, Cadillac embodies American prosperity and has been interwoven in our culture and music; from Bruce Springsteen’s “Pink Cadillac” to  “Cadillac Pimpin'” by Young Bloodz.  The brand has been a trailblazer over the years, introducing the electric starter in 1912, memory seats in the 50’s, and automatic climate control during the Kennedy era.  Probably the most well-known Cadillac feature were the outlandish tailfins that defined post-war America.  But Cadillac lost its way during the second half of the century and in its lowest times was shamelessly selling rebadged Chevy Cavaliers and Opel Omegas, as well as catering to buyers who were in their twilight years with front-wheel drive floaty behemoths.  Meanwhile, pesky competitors from Germany and Japan were eating Cadillac’s lunch.  Something had to change otherwise the brand faced impending doom.

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