2012 Hyundai Santa Fe- To The Moon And Back

DSCI1209In the Summer of 2000, my parents and I were  actively looking for a cheap set of reliable (used) wheels for my upcoming college years.  Like many in that same situation over the years,our quest sent us on a pilgrimage  to the local Hyundai dealer.  While checking out an Elantra, my mother’s attention was diverted by a shiny vehicle across the showroom floor and she exclaimed “what’s that!?”  “That” was the all-new for 2001 Santa Fe, Hyundai’s first attempt at an SUV.  Previously known for selling cheap, cheery economy cars, the Santa Fe represented a new chapter for the manufacturer.  The automaker wanted to be taken seriously and couldn’t do so without a truck in its stable.  But Hyundai isn’t one to shy away from risks, and looked to outer space for inspiration for the first Santa Fe.  Instead of the traditional outdoorsy look, that Santa Fe had love-it–or hate-it bulging fenders, a gaping grill, and a spaceship like interior. It begged for attention and the gamble paid off.  My mother eagerly bought one, which she still owns to this day.  And she wasn’t alone, Hyundai couldn’t keep up with demand and it quickly became their best-selling vehicle in the early 2000’s.  The stage was set for Hyundai in the 21st Century.

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