2018 Kia Forte- The Name Game

What’s in a name? Well, according to Kia; a lot. Their compact sedan offerings have gone through a slew of names over the past two decades. Released for 1994, their first compact player in the U.S., the Kia Sephia, not only sounded like a car from a Dr. Seuss story, but was equally fun to read out loud. That car lasted two generations until being replaced by the more serious Spectra in 2004. The more grown-up moniker reflected on Kia’s ambitious goals to be a major contender in the industry. Finally, the Spectra was replaced by the Forte in 2008, and the name has since tenaciously stuck through three generations. The definition of “forte” is a strength or skill, and Kia would like to make you think that their small car as a strong competitor. But does the name stack up?

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