Americans love the word “big”. We’re a big country with big mountains, big rivers, big portions of food, and big people. We invented the Big Gulp, Big Mac, Big Lots, Big And Tall, Big KMart, Bob’s Big Boy, and the Notorious B-I-G. If it’s not ridiculously large then it’s not worth wasting time over.
The original Nissan Altima faced this dilemma when it was introduced in 1993. Its mission was to compete head-to-head with the Toyota Camry, Honda Accord, and Ford Taurus of the time. But it was more compact than its rivals and had tighter interior quarters. Although it was a competent car, buyers stayed away in droves. Nissan, not one to be bullied out of the market, rethought its strategy when it redesigned the Altima for 2002. The car was not only striking in design, but was much larger in almost every dimension. Sales skyrocketed and the Altima has consistently been one of the 10 best-selling cars in America since then. Bigger really is sometimes better.
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