2013 Hyundai Sonata- The Underdog Strikes Back

DSCI0138Maybe it’s a personal preference, but I’ve always had an affinity for the underdog.  You know, the guy that has all the odds against them- who will more than likely walk away in shame and defeat.  I cheered when the New York Giants won the Super Bowl in 2004.  Was overjoyed when the little engine that could…. really could.  And cried when Urkel went to the prom with the love of his life, Laura Winslow.  Okay, maybe I didn’t react to any of those events (would I really confess to it if I did?), but I’ll admit to always having a soft spot for Hyundai.  The spunky Korean automaker that arrived on US shores in 1986 with affordable and cheery little cars that were cheap as chips but later garnered a reputation of bad quality.  The perceived quality was so bad that Hyundai almost fled out of the US market.  Unlike other automakers in similar situations, such as Alfa Romeo, Yugo, and Fiat, Hyundai tenaciously clung on and offered improved products and generous warranties to qualm any reliability fears.

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